Tokenization
A higher level of security for customers
This service adds an extra layer of protection to sensitive credit card data, which is replaced with an algorithmically generated number called a "token".
These tokens can travel across the internet and the various existing networks needed to process the payment without exposing the real card details. In this way, the card digits are kept safe inside a secure "vault".
Subscriptions and recurring payments
More and more digital businesses base their business model on subscriptions or monthly, or even annual, payments. When the card details are entered just once, they are converted into tokens and subsequent payments are processed directly using the token. No more duplication.
Payments become much more convenient and faster
It is a powerful marketing strategy because it focuses primarily on the customer's user experience and on improving it. From the second purchase onwards, payment is made with a single click, as the card details are already in the system as a token and the user does not have to enter their card details or go through bank validation again.
How our clients use this service
Cinema ticket sales
Online purchase
A cinema company with online ticket sales found that a percentage of its sales were being lost right at the moment of entering card details or at the bank validation stage. At Ecopaynet, we suggested implementing tokenization together with a one-click purchase button. The result: within a few months, the sales rate and the user experience both improved.
Fitness Center
Recurring payments
A Fitness Center set up customer sign-up with Ecopaynet's help: users sign up and enter their card details through the Ecopaynet payment gateway, integrated into its app. Ecopaynet converts those details into tokens. For the monthly or annual payments that need to be processed, the token is used to make the payment. An alternative to direct debit.